Do you hear this often
when you show your business opportunity to prospects? They’re interested, but
at this time, money is what’s preventing them from coming on board – bit of a
catch 22 if you ask me. They can’t afford to join you in a venture which will
help them get more money?
Below are three things to
keep in mind/do whenever you encounter this common objection which we face in
the Network Marketing industry.
1 – Value, Value, Value.
Usually when a person
says they don’t have the money, they won’t have seen the value behind the
opportunity you are offering. People will always source money, no matter the
amount, if they feel the benefits are worth it. At this stage you may benefit
from giving your clients a breakdown of the benefits they will derive from
opting in on your offer. Help them see what’s in it for them and how it will
help them achieve something which is important to them. So, where they may see
a marketing plan and some products, you have to show them that it’s the vehicle
which will enable them to retire early or whatever their ‘hot-button’ is.
2 - Facts Tell, Stories
Sell.
People can be reluctant
to buy from a person who does not have testimonies of how their products have
helped specific people in the past. Granted you won’t have a testimony for each
and every product or service offered by your MLM Company, but work on building
up your unique portfolio of testimonies – not those ones shared by everyone
else. Where you have personal testimonies (yours or a client of yours), definitely
share these because in such instances, your natural enthusiasm and passion will
shine through… this way you feel less ‘salesy’ because it’s real and not some
regurgitated spiel.
3 - Make use of ‘hot
buttons'.
As you focus on building
relationships with people, you will inevitably learn more about their personal
circumstances and their reasons for taking a serious look at network marketing.
When objections like’ I just don’t have the money now’ come up, be sure to
remind your prospect of the true mission:
“How serious were you
when you said you want to take your daughter to private school?”
People have become so
accustomed to failing that they wouldn't know a great opportunity if it came up
and slapped them in the face. Focus on refuelling people’s inner fire and
getting them to once again dare to embrace the bigger picture, the better life.
I hope these three
pointers will come in handy when you next encounter this objection. Feel free
to share how you usually deal with such in the comments section below.
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